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Building stronger, smarter partnerships.

 

We creatE strategic, emotional and financial connections through partnerships across the Sports, Events and Entertainment industries

 

Creating partnerships that exceed expectation.

SEE is a marketing agency specializing in sponsorship and activations. We are experts at helping brands and rights holders build strategic, emotional and financial connections through partnerships across the Sports, Events and Entertainment industries. Our goal is to help you achieve your goals through positioning, procurement, sales and management of strategically aligned brand experiences.

SEE has an excellent understanding of the global sponsorship market, and through our experience we are uniquely positioned to build stronger, smarter partnerships. Our management team has 20+ years of international business and brand development experience with global brands including Virgin, Etihad, Coca-Cola, Red Bull, Schweppes, Accor, CUB, Lion Nathan, Ford, and Mercedes.

Our approach is based on building successful, long-term relationships with our clients. We take a holistic view with all our engagements, allowing us to align our focus with your overall strategy. We create partnerships that help you influence consumer buying behavior, build brand loyalty, deliver value for money and drive bottom-line results.

We are focused, insightful, balanced and connected.

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SERVICES FOR BRANDS

sponsorship consulting

A strong partnership portfolio helps your brand gain direct access to your target market and build long-term relationships. Sponsorship is an integral part of a company's marketing mix; it is unique among marketing strategies as it touches each stage of the consumer buying process, and it provides access to your target audience through multiple channels.

We help you spend your money the right way.  Our consultants:

  • Audit your current sponsorship portfolio
  • Conduct marketplace assessments
  • Develop your partnership strategy, including integration with your marketing strategy and overall business objectives
  • Research best-fit sponsorships and partnerships based on your objectives
  • Negotiate contracts
  • Develop activations

portfolio management

We ensure ROI.  

Too often companies pay for benefits they do not receive due to lack of planning, resources and time.  We make certain your benefits are realized and delivered, and we will show you how to leverage your portfolio for maximum impact to drive business results.  We:

  • Audit your partnerships and activations
  • Manage benefits
  • Align benefits to strategy
  • Track results so you can see what  works and what doesn’t

 

ACTIVATION & IMPLEMENTATION

Activation can make or break your sponsorship.  No other promotional activity can provide your brand better consumer engagement.  Properly executed activations are the most effective way to build brand loyalty.

We customize activations through appropriate channels (social media, internal communications, PR, traditional media and hospitality), ensuring your partnership is aligned with and supports your overall brand strategy.  We manage all stages of the activation process, from development to promotional integration to post-campaign reporting.

RESPRESENTATION FOR RIGHTS HOLDERS

ASSET CREATION

Does your organization depend on funding from sponsorship? Rights Holders need desirable assets to generate revenue from brand partnerships.  We are experts in the development of salable sponsorship assets, and we will work with your team to construct a portfolio that increases both revenue and profit margins.

event management

We help you develop successful and financially rewarding events through:

  • Hospitality strategy 
  • Product showcases
  • F&B management
  • Creation of VIP experiences
  • Venue sponsorship activations

 

REVENUE GENERATION

Do you know how to find sponsors?  Is the partnership the right brand fit? Is it sustainable? 

Drawing on our years of experience and industry contacts, we drive revenue for your sponsorship portfolio.  Our consultants research, identify and negotiate the right deals for your organization.

SALES TRAINING

Turn your sales team into a high-performing unit.  Our Sales Training provides:

  • Sales structure (teams and products)
  • Lead sourcing techniques
  • Negotiation training
  • Performance management systems

 

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